Writing and Editing for the Web
with SUSAN WEST, Principal, West Gold Editorial
Description: Good Web copy is fundamentally different from printed material. For starters, it’s shorter, formatted for scannability, and written so that every word is effective. But it’s also packaged so that users immediately understand what they can do and what the payoff is. Through demonstrations and examples, you’ll learn how to create “Webified” articles and headlines, link labels, and other display copy that inform and encourage users to act.
*compliments of Stanford Publishing Courses for Professionals